Download a PDF of Facebook ads and links to videos for a retail client (https://brandformation.co.za/wp-content/uploads/2022/06/SoMe-Eikestad-Mall.pdf) and an industrial client (https://brandformation.co.za/wp-content/uploads/2022/06/SoMe-Nice.pdf)Prestigious fashion house, Bulgari, commissioned me to produce copywriting for sales manuals for their stores worldwide. The copy introduces new models of Bulgari’s fine timepieces. Copywriting for an online education startup.Copywriting for a property developer. Turning technical details into a compelling story.Copywriting for a brochure about essential extracts harvested from from plants in nature.Industrial copywriting for a flooring system manufacturer.An old pastorage has been converted into a guest house and restaurant.Destination marketing brochure. User-centred copy in action.Brochure for a guesthouse. Destination marketing gets me going.Retail copywriting. This and the following six images: Pre-launch campaign proposed for Heritage Mall, a regional centre near The Cradle of Humankind. Pre-launch campaign proposed for Heritage Mall, a regional centre near The Cradle of Humankind. Cumulatively, the ads suggest a wide range of categories and create expectations of the class of merchandise that will be on offer.Pre-launch campaign proposed for Heritage Mall, a regional centre near The Cradle of Humankind. Cumulatively, the ads suggest a wide range of categories and create expectations of the class of merchandise that will be on offer.Cumulatively, these six ads suggest a wide range of categories and create expectations of the class of merchandise that will be on offer.Campaign credits. Creative director and copywriter: Tino Ferreira; Art director: Libre van den Bergh; Agency: Mustard SeedPre-launch campaign proposed for Heritage Mall, a regional centre near The Cradle of Humankind. Cumulatively, the ads suggest a wide range of categories and create expectations of the class of merchandise that will be on offer.SEO website copy telling the brand story of an Irishman and his South African wine estate.Concept and copy to position a wine brand.Employer branding. Copywriting for a company in the Netherlands. Agency: GoalsEmployer branding. Copywriting for a company in the Netherlands. Agency: GoalsPrestigious fashion house, Bulgari, commissioned me to produce copywriting for sales manuals for their stores worldwide. The copy introduces new models of Bulgari’s fine timepieces. The analogy of an ant nest to demonstrate seamless global co-operation in the transportation of precious cargo has been very successful in communicating this logistics company’s forte.The analogy of an ant nest to demonstrate seamless global co-operation in the transportation of precious cargo has been very successful in communicating this logistics company’s forte.The analogy of an ant nest to demonstrate seamless global co-operation in the transportation of precious cargo has been very successful in communicating this logistics company’s forte.Long-form copywriting. A high-involvement ad providing lots of reasons for considering an office lease at this creative hub in Cape Town.Concept and copy for a billboard along the highway en route to a regional shopping mall.The sidewalk sales at this upmarket shopping centre carry mostly fashion. A “slimmer” swing tag was therefore an appropriate symbol to dramatise the price reductions. Tino Ferreira – creative director & copywriter. Libre van den Bergh – art director.The parking area was in shambles during the centre’s refurbishment. This billboard used the brand’s “before/after” concept to placate customers.Concept and copy to position a wine brand.Featuring “the product of the product”, this series of ads set out to avoid techno jargon and factory shots in favour of punting the ultimate benefit of these superior storage vessels.Featuring “the product of the product”, this series of ads set out to avoid techno jargon and factory shots in favour of punting the ultimate benefit of these superior storage vessels.Concept and copy for a brochure to inform high net worth individuals of the advantages of using this consultancy.Copywriting for a website and brochure for a talent consultancy specialising in recruitment for the mining industry. Agency: KandiCopywriting for a website and brochure for a talent consultancy specialising in recruitment for the mining industry. Agency: KandiSEO copywriting for UK-based polygraph practitionersCopy for a wine brand and tourist destination.Making a technical topic accessible. One in a series of brochures aimed at educating production staff at ad agencies about the advantages of the different printing processes.Making a technical topic accessible. One in a series of brochures aimed at educating production staff at ad agencies about the advantages of the different printing processes.In this brochure for a luxury lodge, the natural attributes of the destination are contrasted with the humdrum of city life. Urban references acquire new meaning.In this brochure for a luxury lodge, the natural attributes of the destination are contrasted with the humdrum of city life. Urban references acquire new meaning.In this brochure for a luxury lodge, the natural attributes of the destination are contrasted with the humdrum of city life. Urban references acquire new meaning.In this brochure for a luxury lodge, the natural attributes of the destination are contrasted with the humdrum of city life. Urban references acquire new meaning.
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